10 Tips For Using Instagram For Business Marketing

 Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world.

Using Instagram for business marketing can help you build your brand, get more traffic, grow your list of email subscribers and generate sales.

1. Keep It Social

When you use Instagram for business marketing, think social, not ads. Create content your target audience will interact with, not ignore because it looks too spammy. Show that you like pictures in your niche to get people interested in following you.

2. Provide Value

Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, carousels and stories, the better.

3. Use Stories

Instagram Stories provide instant information and instant gratification that. They only last 24 hours so creates a sense of excitement and urgency.

4. Use Hashtags

Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.

5. Call To Action

Every post you produce should have a clear call to action that matches your business goal in creating it. Instagram provides a range of buttons, such as 'Buy Now'.

6. Link Back To Your Site

Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business, and say they have learned about a product or service through Instagram.

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